Design Anatomy
Welcome to Design Anatomy, where we examine the world of interiors and design. With a shared passion for joyful, colour-filled, and lived-in spaces, Bree Banfield and Lauren Li are excited to share their insights and inspiration with you.
YouTube channel launching soon.
Design Anatomy
Milan in review: Georgina Wilson’s Viral Approach to Architecture
Architect Georgina Wilson joins us to share her remarkable journey from traditional practice to social media phenomenon. What began as a simple experiment on TikTok — "because no one I knew was on it" — unexpectedly transformed her 25-year architectural career and business model. Today, her viral design content reaches hundreds of thousands of followers, and her firm operates "as if from the moon," providing virtual design consultations to clients worldwide.
Georgina's success stems from her refreshingly straightforward approach. Frustrated by how architects typically communicate only with other designers through meaningless jargon, she decided to speak directly to what she affectionately calls "normies" — everyday people who want to understand good design without the pretension. Her content breaks down complex design principles into accessible advice, often featuring floor plans that visually demonstrate why certain layouts work better than others.
Fresh from Milan Design Week, Georgina shares how her perspective has evolved from viewing design through a personal lens to approaching it journalistically, seeking stories that would interest her audience. She was particularly captivated by innovations in lighting design, discovering how new technologies can influence behavior and create versatility in spaces.
What makes Georgina's approach truly inspiring is her philosophy of authenticity and continuous improvement. "It's gotta be shit before it's good," she explains, describing how this mindset frees her from perfectionism and encourages experimentation. This authenticity extends to her design principles — "Interior design is not fashion. If anything, it's anti-fashion" — emphasizing creating environments that remain beautiful and functional for decades, not seasons.
Subscribe for more conversations with design professionals who are changing the industry through innovation and authenticity. Want to improve your own space? Follow Georgina on Instagram for practical design advice that makes a real difference in how you live.
INSTAGRAM @georginawilsonassociates
WEB: https://www.georginawilsonassociates.com
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If you're sitting at your desk about to send a fee proposal and you'd just like to run it by someone else first? Or have you ever had a client dilemma and it just doesn't feel right but no one you know understands (except for the dog)?
And do you wonder why you're not raking it in when you're practically living at your desk, busting your creative chops 'round the clock?
These are the things we're diving into with a small group of designers just like you. And so much more in THE DESIGN SOCIETY
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okay, so you might know Georgina the same way that I do. She pops up on my Instagram feed with her viral reels, such as like the the five things I'd never do, or like the most common floor plan mistakes I see, and Georgina offers valuable information and tips on how to best design spaces in the home, but also she gives you like the why behind it, which I love. They're also entertaining and she has like a really natural style talking to the camera. So it's kind of like getting a free design consultation and I'm a bit the same Georgina, this is the first so it's kind of like getting a free design consultation and I'm a bit the same.
Speaker 2:I georgina. This is the first time we're kind of properly meeting. I only fangirl on instagram as well, um, and it was lauren who actually said do you follow georgina? I know I will now, um, um, but you're not just all about social media and being a social media personality. Obviously there's a background and a history to that, and I think you've got more than 25 years of experience and you're an award-winning architect and don't look old enough to have had that much experience. I'm quite suspicious.
Speaker 2:We're on to you the. You're the founder of georgina wilson associates, correct? Yeah, that's right. Yeah, and you know we'll put the website in the show notes. So, if you're listening, go and have a look at the beautiful portfolio of projects there. Yeah, but we wanted to have you on this is our milan series and we knew you were over there. We saw all your amazing content, which I think is still rolling out at the moment, isn't it?
Speaker 2:yeah, I assume you captured quite a lot of great stuff. So we wanted to talk to Australians who were, you know, in Milan, as we were, and get everyone's kind of point of view of, you know, their take on it. Was it your first time in Milan, or have you been before?
Speaker 3:Actually, we went for the first time last year, so this year was our second time and, yeah, it was very different actually because we, in spite of deciding to go at the very last minute as you found out, lauren, we I guess last year when we went, we went with a hat on of. Like you know, we're architects from Australia. We're just really curious about what are the latest products and inspiration and looking for things like that, I guess. But I suppose over the past year we've started looking at and producing YouTube content in a more kind of serious way, and so this year when we went, I feel like there's been this process of kind of figuring out who we are, and this year it felt like we were there more with the intent to sort of discover as much as we could about the designers and the processes and the new things that were being conceived, and we really wanted to share those stories and bring them to life for our audience.
Speaker 3:So I guess it's been a process over the past few years this sort of transition from just thinking of ourselves as architects towards maybe thinking more about our audience and how we can bring these sort of very design related concepts to life in that context. So this year we had a lot of like really good access to people and exhibitions and things. I guess we, you know, we went as press. So it was a very focused week, very, very busy and, as you say, we're still rolling out the content. It's quite a bit of work to edit and, you know, refine all that work as we're finding. So but yeah, it's sort of was quite different this year, I guess with that lens.
Speaker 1:Yeah, it's a really different lens to look through. It's, as you say, to look through the lens going, you know, last year or a few years ago, you know thinking, oh, that's a great idea I could use for a project. Or I wonder if my client would like that. As, looking at now through the lens of oh, that would look so great in a reel, or I think people would be so curious. Well, it's just interesting.
Speaker 3:Yeah, and it's funny because last year I was a bit obsessed with what my opinion was about the things I was like do I like that? Do I think that would be useful in our designs or this sort of thing. But this year it was more like I guess I see value in highlighting certain products or people or things because it's of interest, I guess in a more, almost like a journalistic sense not not exactly, but like just it could be interesting to someone in the audience for some reason not because I actually like it necessarily- yeah.
Speaker 3:It's interesting or it's, you know, presenting a certain idea that maybe should be told you know. So yeah, it's a kind of shifting perspective, I guess.
Speaker 1:You're sort of like looking for the story and you do it so well.
Speaker 2:Yeah, I feel like it feels to me like you are pretty much like a journalist. When you're doing those like interviews and talking to people, you have a presence of someone who is like an interviewer or a host, so you kind of lead it quite well. So it seems to come quite naturally.
Speaker 3:Well, that's nice to hear, because I guess I hadn't really thought about it like that until I was in the situation and because this year we were introduced to a lot of the designers themselves. We were just there and we already had a videographer and we thought, well, let's get them to tell their stories rather than us trying to, I don't know, put words in their mouth or something. And it was so interesting to hear what they had to say.
Speaker 2:It is always, isn't it Cool?
Speaker 3:Well, because, especially this year, because it was lighting focus I really didn't expect. I don't know that much about lighting, really Like, of course it's a part of what we do and design for, but I guess I wouldn't call myself a specialist in lighting by any means, and so it was really interesting for me because I learned so much from all these lighting designers and it was a lot more fun than I expected actually.
Speaker 2:Yeah that's interesting. So when you say it was a lot more fun than I expected? Actually, yeah, that's interesting. So what? So when you say it was a lot more fun than you expected, were you thinking our lighting year is going to be a little bit like you prefer?
Speaker 3:to you're a kuchina, which you would have done last year well, I thought I would enjoy kuchina more, but actually, having now experienced both of them, I enjoyed lighting more and I enjoyed kitchens because lighting. I think lighting is having a moment Like it's. Like all the technology that's coming to the fore in lighting is really really making a huge difference to the way you can do things with lighting and how it can create spaces and atmosphere and manipulate the behaviour of your guests and family.
Speaker 1:Like it's kind of crazy, of crazy, right? So you're using lighting to manipulate people?
Speaker 3:yeah, I was fascinated by that.
Speaker 2:I hope it's not like the overhead, like you know what you did yeah like no.
Speaker 3:There's a different more like more like dim the lighting and people talk and they you know, have more intimate conversations and things, or then you, you flood the place with lighting and everyone energizes and you know. So it's more and more possible what I believe, like from what I was told it's now possible to control these elements within the one fitting and set scenes, and so this sort of capacity for lighting to influence behavior and, you know, create versatility in design just really appeals to me.
Speaker 3:It's like this sort of invisible concept, a bit like layout planning is an invisible concept, but it makes a huge difference. So yeah, I kind of felt quite captivated by it.
Speaker 1:Isn't it cool that you know you can be working as an architect for 25 years and then go, and you just never stop learning.
Speaker 2:There's always something new to learn, I think the day that you say that oh, I've got this, I've got everything.
Speaker 1:It's like that's the end and things change around.
Speaker 3:Well, things change around you. I mean it's over the last few years. I think it's over the last few years, I think it's um, and partly it's probably because we're trying to tell so many stories and video everything and communicate.
Speaker 3:I mean, I just feel like we're living in unprecedented times of possibility, like the technology is just so um yeah, makes things possible, even, I think, back to two years ago, and the things we're trying to do and, um, now we're able to do it in a far more seamless way. Yeah, that's so true. I think you're right.
Speaker 2:I think lighting is having a bit of a moment.
Speaker 2:I think it's having a moment yeah, we were talking to Ollie from Lost Profile and even the way. So some of his lights are quite sculptural and they border on being art pieces, but the technology behind it means that they can be more than that. Yeah, and you know, he was talking about a few of the things that he's now able to do with. You know, led, as opposed to what they were doing before with incandescent, and the ability to kind of like, I guess, craft it more in a way and make it exactly what you want it to be.
Speaker 3:And they can control, like colour, temperature and dim to warm and, like you know it, it's incredible and the beam I think they're working on like the beam of the light as well, being adjustable to change that? Yeah, that'd be amazing in the one fitting yeah, so certain yeah like that was really really fascinating yeah did you um go out to salone?
Speaker 1:did you go out to Salone? Did you go out to the fair?
Speaker 3:Yeah, so this year we went. Last year we went only one day and we thought that was incredibly intense and you know it was a lot and we thought that's all that was required. But this year we went two days because we had to do one day for lighting and we interviewed a lot of people, and so that was one whole day, and then we did another whole day on furniture as well. So, yeah, it took us a while, but I thought it was. I guess I've changed in my opinion a bit of it Like last year, I thought it was just so hectic and just so intense. I wasn't exactly looking forward to going back to that scene again, but it was good for our purposes this year because everything was just laid out in the one place and we were able to get sort of footage of you know a lot of things, as much as is possible in one day.
Speaker 3:So yeah, it was quite effective in that sense, I guess.
Speaker 2:I think that's the benefit, yeah.
Speaker 1:You're still only capturing such a small fraction. Oh, absolutely, it's just crazy how it is the benefit. Yeah, you're still only capturing such a small fraction like it's oh, absolutely, raising how.
Speaker 3:and we were, we were literally running the whole time and we I feel like, yeah, we didn't capture nearly everything, yeah, yeah, I've had days like that there, because I've gone down to to one day there usually and I just like really have a very tight list and it is like running and I have been at the end of days there where I'm like literally, because I'm usually with other people I'm like come on, and when I'm like this at the end of the thing.
Speaker 1:I just need to tick off these last three things.
Speaker 2:But we actually only did half a day this year. Oh, that's quite nice. I think I was the same last year. Yuriko Chino was like the worst I've seen in terms of crowds. I'm normally pretty good at capturing, just like being patient and waiting for a moment to capture something on camera or whatever it is, and it was impossible. It was just even just to like look at a draw front or something.
Speaker 3:you were like trying to push through.
Speaker 2:And then you. I was very unpleasant, it wasn't fun.
Speaker 3:I think the best thing we did this year that was different was we got we were press access, so we had access to everything in the days before the fair opened. Also, we have a slightly more cumbersome crew, like we work with a videographer in Milan, and so everything takes us a bit longer. Anyway, but it was just. I was so grateful that we had that access, because I went back to a few things in the following days and you would have been lining up for four hours, you know, for like Artemis and stuff like that.
Speaker 2:Well, artemis, I think we worked out, was the longest wait that year or this year. What I heard, what did it say?
Speaker 1:It looked ridiculous. It looked ridiculous. I think, yeah, it was ridiculous, yeah.
Speaker 3:It was insane, Like one day I went back to just pick up some outside shots and there were people lined up all around the block to see that I mean they were not going to get in for like five hours.
Speaker 1:Yeah.
Speaker 3:So it's yeah, it has become rather crowded.
Speaker 1:I think it's just hard because you know can't go enough time it's just hard because you know you don't only spend all the money to get there.
Speaker 3:Yeah, you're waiting, yeah, for three hours all day. It's such a valuable time I don't know um like absolutely and I.
Speaker 1:We took a group of designers over to milan, oh wonderful, did a tour, so, um, we were able to get access beforehand to that's good to a bunch of of places, and I don't think it was really we just walked straight in because it was before it started. Yeah yeah it wasn't until afterwards the the ladies on the the tour were like, oh my god, we didn't realize how great that was. Like, yeah, it's. Yeah, it's pretty tough, isn't it?
Speaker 3:but I mean, I have to say the art, I think that's why you do what you're doing is like it's much better to be very organized about it. Yeah, you know, not just you can't really just float around.
Speaker 2:No, yeah, you wouldn't get enough done, times two and I think if you want to see those, the ones that have the long lines, literally every morning you start at that most popular one and you get there really early and you get, you know, as far up in the line as you can because it just gets busier and busier as the day goes on, yeah.
Speaker 3:Yeah, did you go out to Alcova? No, no, not this year, no. Did you go out last yearva? No, no, not this year, no. Did you go out last year? No, we didn't either. So last year we sort of we did take a bit of an approach of like, we will try and record the things that other people are not, because, like so many people were recording that, we were like, well, it's been done.
Speaker 2:Yeah, it's been captured.
Speaker 3:We'll get on and do some other stuff. So we made that. We were like well, it's been done, yeah, it's been captured, We'll get on and do some other stuff. So we made a. We sort of try actually each year to do things that other people are not so much doing.
Speaker 1:That's a good strategy. It's really smart, because I have to say that you do see a lot of the same spaces pop up again and again, and sometimes it's not.
Speaker 3:it doesn't mean that they're the best either.
Speaker 1:It just means that they just got saturated with so many people, they just got the hype, yeah, yeah, I thought it was interesting. What you said before was that you were also sort of capturing things that you didn't necessarily all like love all of it, but you were like I still feel like I need to share this, like could you speak on that a little more?
Speaker 3:I guess, um, because one of the things we've always really tried to do with our content is talk to people, like talk to normal people, yeah, um, so not one thing.
Speaker 2:I think that you mean outside of the industry. Is that what you we?
Speaker 3:call them normies. Oh, that's cute.
Speaker 1:Hi to any normies Not muggles, just normal people.
Speaker 3:Like not people who are architects or designers. I like that.
Speaker 2:I'm not one of the normal people, but for many different reasons.
Speaker 1:It's cute I think it's.
Speaker 3:It's not meant to be a like a bad thing to be a normal person. I I guess I think that the problem that a lot of design, um sort of press and that has and designers in general, is that they talk um in a way that to other designers yeah, you know, they talk, it's like that's to other designers yeah. You know they talk. It's like they're sort of. I don't know if they're showing off or like or what, but oh, it's showing off.
Speaker 3:I don't know the whole narrative is about look what I do. I'm like as a designer, but it seems to be aimed at other designers. So I guess what we've always tried to do is talk in a way about design that just makes sense to a normal person yeah, and that's in no way an insult. So just so that normal people can understand more about design and have access to this.
Speaker 3:So I guess when we go to Milan, our goal is to talk about the things that we see there and bring it to life for normal people. Oh, I love that, not so much for other designers who are, you know, read all the magazines and whatever. So it's a bit challenging sometimes, with a really sort of high-end design event like Milan, to bring it to a point where normal people would be interested.
Speaker 1:you know, it's not just like, hey, I'm having the best day I'm at a party I'm drinking Aperol, well I know, oh my god, so no one cares. Oh my God, so many great points. I 100% agree.
Speaker 3:No one cares, guys, You've got like such a huge following.
Speaker 1:Was it 360,000 followers or something on Instagram? And you've just nailed it. That's why Because you're speaking to people, you're not just speaking to designers I was at a lunch the other day. Do you know kennedy nolan architects? Yeah, um, with rachel nolan. And um, yeah, he. I said to her I tried not to fangirl, I tried to be a normie, but I failed. She. I said to her oh, I heard you talk on this podcast with um dave shark. I don't know if you know his podcast office talk.
Speaker 1:Yeah fantastic I've heard of it. Yeah, he's great, yeah, she, uh. So she was talking, her and patrick, exactly about what you were saying that architects love to speak in this kind of language. That's so, um, you know it's. It's so much in that bubble, it's what we're sort of taught. And she's like let's just be normal, let's talk in a normal language. And when I looked at your website, it's very high and elevated, beautiful projects, but the language is talking to a client and it's in such a way, it's so smart, the way that you've just said oh, we offer this service, we offer that service. So if you're, you know, a normal person, you can look at that and go, oh, here is somebody that can actually help me and I understand how she can help me. I just thought that was so clever.
Speaker 3:It's not even like yeah, it's just I guess it was something that always kind of pissed me off that none of the architectural content actually talks like. Most of it actually doesn't make any sense at all. It doesn't say anything.
Speaker 1:I struggle with a lot of that stuff too. I don't know.
Speaker 2:I agree, like it's lovely to be eloquent and be able to explain things well, but you don't have to kind of be. You don't have to use these stupid words.
Speaker 3:Multidisciplinary, anyway, yeah, like multidisciplinary. Yeah, I didn't even say award winning, yeah, no, yeah, so yeah, no, I think everyone understands award winning though it makes me cringe. It makes me cringe.
Speaker 1:So, me cringe well um so we just kind of wanted to do things a bit differently it's really smart and I guess that, yes, big to your success, you know, on terms of you know, moving into, I guess it's like that editor content sort of. Yeah, it's a different, it's a different and it's a different approach, because I think your Instagram it's not a portfolio of I've done this and I've done that. It offers advice, it offers thought-provoking tips and I I like some of the spicy ones that you put in there. You know, like the do not do this, but I think you have to have an opinion and you have to stand by. You know, stand by something and it's very, um, I don't know people like to interact with that, right, oh, yeah man, they fight like crazy.
Speaker 3:Yeah, I mean, the way I look at it actually is that, look, with Instagram you only have 90 seconds to make a point.
Speaker 3:And so the way I actually look at it is it's more freeing to be able to say to someone look, do whatever you want, but don't do this, because I've tried it and it just it will not work if you do that. But then there's, you have every other possibility to play with, other than I'm just saying don't do this, because this will really stuff you up, you know like. So I find it's a good way to talk in a 90 second kind of context, um, but I guess in youtube it's it's a bit different, which I'm really looking forward to, because that gives me a chance to talk in a more um, detailed and in-depth way about things yeah but in in instagram there's not really any room for nuance.
Speaker 3:It's like you're right, you've got it and it's quite hard to like. Often we'll be making a video and we're like oh god, like it's got to fit in 90 seconds. Trimming it, trimming, trimming it to get to 90 seconds.
Speaker 1:Um so, but you know, yes, that's interesting. Even in those reels that you do, you back it up with a floor plan, like in the background there's a floor plan and you're like arrows here and here.
Speaker 3:It's like so clever well, but that's, that's another thing where, like, the technology is really helping us, because you, I remember, when we first started a couple of years ago, we'd, um, I remember like trying to record myself drawing a plan on a piece of paper and I had the camera on a chair, like mounted on a chair above me, trying to like the iPhone, like trying to like draw, like what I wanted to show people and, um, I think I called myself Mrs Squiggle or something like it was so dumb and then.
Speaker 3:But now like fast forward of like two years forward and we're able to video everything we do on iPads, like record screen, record meetings and stream them across the world, like it's just, oh my God, so much easier to be clear. And I think I guess one of the things I'd always thought as well was that it's very hard to represent architecture and the difference between good and bad architecture and design in just photographs, like 2D photographs of finished jobs, because you can show a beautiful picture of a corner of an architectural room and it'll look beautiful, but then when you actually look at the house, it's negligent design. So it's. I guess I've always just been interested in trying to clarify for the audience how to identify good and bad and what actually is it that makes good and bad design. So the plan thing really kind of helps. I've been surprised actually, that people engage with the plan thing really kind of helps.
Speaker 3:I've been surprised actually, that people engage with the plan so much. Yeah, I didn't think I thought it was just. I'm a bit of a plan freak and I always wanted to make plans sexy. I love them. But I don't know if I've succeeded, but I'm a plan freak and so. But I was surprised that people full-on engaged with it. I really didn't expect normies to want to talk about layouts and stuff. I but, yeah, seems like it's okay as long as you do it clearly and yeah well, that's it.
Speaker 1:That's the key, isn't it? Because a lot of normies don't look at plans every day and we forget that when we are presenting to a client you know, I don't know, yeah, you have to put yourself in their shoes, but I think it comes down to you explaining it in such a clear way without a split second to spare, to fit it all into 90 seconds. It's just wild. So tell us a bit more about your YouTube. 90 seconds, it's just wild. So tell us a bit more about your youtube. Um, because I haven't.
Speaker 3:Actually I'm not a huge youtube watcher, but uh, yeah, well, not me either.
Speaker 3:But I'm learning so it's like we I think we started our youtube with milan last year yeah, because we had the opportunity for the first time to work with a proper videographer and that was last year and um, then we made a few videos about that and then, um, we also started to make a few videos about some of the work that we do. So, like, um, we do sort of a lot of services, design services to people all over the world now Cool, and it makes for really interesting content. So we talk through case studies of jobs that we're working on and just try and bring it down to a really clear again, we're just finding our way, but that's been sort of successful, I guess. Great, and, yeah, we're just trying things, but it's interesting. Youtube is a very big leap, like in terms of production value and like it's like in every sense, you've got to be a lot better. So we're working on it.
Speaker 3:It's the next challenge we're working on it, but, yeah, it's very interesting. Yeah, because, um, we need better videography, better editing better scripting better. You know you need to perform it better to like carry people for, say yeah, longer, longer um, like, I went to acting class the first time a few weeks ago, did you? Oh, what was that? Like it was good actually. Yeah, it was only a day, like little thing, but I'd just never done anything like that really before. So, yeah, definitely learned a few things.
Speaker 1:So you know this transition.
Speaker 2:Are you doing them now? What's happening?
Speaker 1:Yeah, sorry. What are the tips? Are you?
Speaker 2:like actively going, say like you know you're with us. Now, is there anything coming into your head that's like oh, I've learnt this and I'm going to do it like this now?
Speaker 3:She's only had one class, oh actually, yeah, I've only had one class one day, but yeah for sure, like, well, it's not so much the same right now, because we're I don't know. It's a bit of a weird situation in that we're all on screens and whatever. I'm sure there's an application. But you know, normally when you're presenting it's sometimes it's like what do you do with your hands? Um, you know, the neutral kind of posture helps. And also I like the way they said um, when you're talking to a crowd, talk to a person at a time, so like, pick one person and give them the full thought and then move on. Otherwise you look a bit, I don't know, like you're not getting any engagement.
Speaker 3:That's a good time, but it's yeah, I guess it's a little little like you're not getting any engagement. That's a good tip, but it's yeah, I guess it's a little different when you're just talking to cameras and stuff. But one thing they did say that was incredibly interesting was that apparently, when you're giving any kind of presentation, what you actually are saying like the words of what you're saying is only about, represents only about eight percent of the message that is received, like the rest is I think I don't know it might have been 15 or 20 percent is your vocal range and then the rest is all visual, so your body language, all that sort of stuff.
Speaker 3:so that's so I thought that was interesting because if you don't get the big ones right, like you're really distracting in your body language or something, no one will ever hear what you say.
Speaker 1:So oh, so interesting way. So with your work, you know, as an architect. When did you think you know what I'm going to start talking to the camera? How did that start? People find it terrifying to do it, which it is, but I guess the more you do it it's easier.
Speaker 3:Well, I don't know, yes and no. So like when I first started, I would have been the last person you would expect to do this. Like, really I hated public speaking and all that sort of thing. But, um, I was just curious about that idea that I spoke to you about before, where it seemed like architects were talking to themselves and the rest of the world was talking together about design and things and I just saw so much rubbish being put up. I just couldn't believe it. I was like that's just not right and people were having this conversation. That was just so dumb. I just couldn't. I was like but you know, you can't bitch about something unless you're going to contribute.
Speaker 2:I agree. I love it.
Speaker 3:I was just curious about whether people would be interested in a real conversation about good design, and I guess I was also looking a little bit for a way to assist the 99% of the sort of world that doesn't have access to an architect or doesn't want it or you know, there's so many people building and optimising their homes without the help of a designer.
Speaker 3:I was just wondering if there was a way to maybe assist that part of the world. Anyway, all these ideas are just going through my head and in the end we just started. It was just the most random thing. We just picked up a phone one day and answered a question on TikTok and we just started doing a few little videos on TikTok because no one I knew is on TikTok I'm too old for TikTok, so no one I know was on it. So it was like this secret and um, just started doing it and very quickly, before I kind of knew what was happening, one of the videos went viral and, um, it was kind of a bit weird, um, because I didn't know what was happening.
Speaker 3:It so got like three million views overnight, sort of thing and I was like oh, um, it was, I think, initially like there was some small ones about plugs and like something really dumb, um, anyway. And so this little video got like three million views. It was me talking about something and, um, I was like at first I thought I should turn it off because this is scary, I don't know what's going on. And then I thought, actually, you know what, now I've done it, I'm already doing it, talking in front of the camera, which I'd always. I wouldn't have done it if I'd thought about it. And then I thought, now I just need to get better, you know.
Speaker 1:So I just will commit to doing it every week and, um, getting better each time in whatever way I can think of well, I mean, I think, your example about drawing the floor plan with the chair and the overhead, like you've got to start somewhere and I think you could get really held back starting because you're like it has to be perfect and it has to get three million views. I think you can just put it somewhere right.
Speaker 3:Like we have a saying in our office and it's like that it's got to be shit before it's good, and so we have absolutely the expectation that things are going to be shit, like you'll try, start doing something, you'll be shit at it, but you have to go through the shit to get good.
Speaker 3:Yeah, that's so true, and in the end, it stops that paralysis of like yeah, so we do. Nowadays we do all sorts of things that I would never have thought we would do. Like what? Like I'm well, I mean just the fact that, like I don't know, like the projects that come in the door, or like even you know being talking with you guys and you're from Melbourne, yeah, yeah, who would have thought?
Speaker 3:you know who would have thought we'd be here today you know, this is really cool or interviewing Maya Davis in Italy and like, what am I doing here? Like it's just?
Speaker 1:incredible.
Speaker 2:It's really cool, it's so fun, so fun.
Speaker 1:I think you get this. Yeah, I get the sense. You're so natural talking to the camera. You've got to enjoy it. You've got to have fun like you've got to just lean in and yeah, I love that.
Speaker 3:Well, and I think the more relaxed you become, the. But you know I treat it a bit like fitness, like I think I've got to stay.
Speaker 2:I keep forcing myself to do it every week, just so I don't get too in my head about it or, yeah, too freaked out about it it's gotta be shit before it'll be shit, but doesn't matter whatever I'm gonna say I think I'll take that saying on, because I I'm one of those people who definitely get the paralysis of the curse of the perfectionist kind of thing.
Speaker 3:I tell you what life's much more fun when you just accept that you're going to be shit, like we laugh about it all the time. That was pretty shit, but whatever You'll be good soon You'll be better Next time you'll be better.
Speaker 2:I guess it's also just not taking yourself too seriously, right? Like it's also just not taking yourself too seriously, right Like it's not. We're not curing cancer.
Speaker 3:It's supposed to be fun what we do as well, it's fun and like, yeah, I mean that I think that is a sort of side effect of being so much on social media and stuff, like it's quite, it's sort of brutal, you know. Yeah, you just can't.
Speaker 1:You can't take it, just can't.
Speaker 2:You can't take it too seriously, otherwise it's like whatever, you probably yeah yeah, you end up in a deep, depressed hole yes, um, I was gonna say so. You mentioned interviewing. Did you say maya davis? Yeah, was there a favorite kind of moment when you were doing all of the content in Milan, like of you know, meeting someone or interviewing? Yeah?
Speaker 3:I really liked talking to them. They were really cool because I guess they just felt quite aligned because they talked a lot about circulation and designing a space with that in mind, which I really, which I just resonated with, I suppose. And another person I really liked meeting was, I think, her name's Ferruccio Levani. She was doing some work with Foscarini, oh yeah, and she does some beautiful work with colour. So that kind of really fascinated me, because I'm not I don't think I'm much good with that sort of thing. She's really like exuberant with the colour and like bold with it. So that kind of I found that fascinating. And I also really enjoyed talking with the CEO of Occhio I don't know if you've heard of him, the lighting brand, with the CEO of Occhio.
Speaker 3:I don't know if you've heard of him the lighting brand. He was, yeah, really interesting just talking about those ideas, about manipulating people's behaviour with lighting. And I thought, oh, that's just really cool. And another person I guess I've got to know a bit over the last few years is Gabriel Salvatore.
Speaker 1:Oh yeah.
Speaker 3:And he's just a lovely fellow and, yeah, very generous with his time and things, so we had a really nice conversation, yeah. So yeah, there were fascinating people. I'm trying to think who else, but yeah, just a real varied smorgasbord of really interesting people, so fun.
Speaker 1:We had pretty um cool chance encounters with people oh yeah who did you meet? Oh, I just caught up with patricia ericiola.
Speaker 2:I mentioned that, lauren I didn't really run into lauren's a good spotter of people too. I think I'm like busy like with my head somewhere, and she's like look, there's x, there's XXX. Oh, I know. Although I did get us a little meet and greet with Rosanna Orlandi, didn't I? Oh yeah, that was great. That was my big one. I was fangirling though.
Speaker 1:Oh yeah, she is gorgeous. It's interesting, Georgina, like you mentioned that, you know your work through the social media and content creation has opened other doors that you didn't expect. Are there any other things that have come up, Any other opportunities?
Speaker 3:Oh look, I mean, it's completely transformed the business. So, yeah, don't even know how to describe that. That's crazy. It's like it just exploded the business like blew it up, and now we're sort of trying to put it back together in a way that makes sense with the sort of global reach and, effectively, pipelines that we have. So there's sort of an element of e-commerce, I guess, coming into this, which I knew nothing about before and is really fascinating to learn about.
Speaker 1:Yeah, what do you mean? How do you offer?
Speaker 3:Well, like sales pipelines and things, so like we, I guess. Because so we started talking on social media, as you know, and that probably about two years ago or no more than that, maybe almost three, and for the first year we were just talking and I don't know we didn't make any dollars out of it or anything like that. But then as the sort of community grew, we started to. Well, people just started reaching out more and more with, like, requests for help, cool, and people from all around the world, obviously because, like I didn't expect this, I thought that the effect would be more localized somehow. I don't know why I thought that, but, as it happens, the audience is really global. So people started reaching out asking for help and things. So we developed our layout review offering so smart.
Speaker 3:That's where we started, and now, like we've done hundreds and hundreds of like I don't even know how many done lots and lots and lots over the past year?
Speaker 1:Do you do them yourself or does your team do it?
Speaker 3:Well, we've got a team, the team's really great and so I'm involved. Yeah, and I do. I don't't know, I do some of them and yeah, it's evolving as we speak. But, um, yeah, so I'm involved, I do. I've probably done the majority of them in just in a design sense, not in everything sense, um, so, yeah, um, so that was the first thing and then um, so that's just kind of grown and evolved into. Nowadays we're doing lots more full concept designs for people all over the world, so we like to think of ourselves as if we're located on the moon. And how would we and how would we sort of provide assistance to people if we were located on the moon? You know, how would you do it, because it can't be localised. So that's been interesting and I guess in terms of opportunities it's just brought. You know, like the other, just before I was designing a house in Colorado, out of town, then yesterday in Sweden and in the UK and like across.
Speaker 3:Australia, and so it's like we're even designing a boat, Like so, it's like that, that's I mean.
Speaker 2:Yeah, so social media is really the thing that's made you a more like global company in a way. Right, yeah, that's pretty cool.
Speaker 3:Because I guess once you have the audience you're thinking how can you sort of assist people at that scale? So it's still not a question we've completely, just sort of successfully answered, but we're just working our way through it and we'll see.
Speaker 1:It's so inspiring.
Speaker 2:I feel like it's going pretty well.
Speaker 3:Yeah Well, it's super stimulating. So the sales thing comes in and the pipelines and things when you like. We started to get more and more volume of inquiry yeah, and had to get much more organized with how we process that and um, yeah, so that's absolutely fascinating as well, digital marketing, and yeah, I love that.
Speaker 2:It's a whole other world, isn't it?
Speaker 3:it's a whole other world.
Speaker 1:Yeah, well, I think during COVID when the expert came out? Are you familiar with the expert?
Speaker 3:yeah, yeah, it sort of made that, um, e-design, e-commerce.
Speaker 1:It felt elevated and it was really exciting to see that presented in such a beautiful way. And it's really interesting because, um, I'm kind of shifting my mindset a little bit as well, because, you know, I like to offer full service, but not everybody needs that and actually, it's really interesting because I've I've been designing for 20 years or so as well yeah, a while.
Speaker 1:Yeah, that it's. It's it's now that I feel really confident taking on those kind of consultations, because it's almost flipped. It's like when you're a junior and you're just starting out, you think you could just do a one-hour consultation, but I feel like, no, I really needed to sit with the client or sit by myself and figure stuff out before I gave a solution. But now I'm like, well, I've kind of learned a lot of things along the way that it's so much easier to now give a one-hour consultation and really move the dial.
Speaker 3:I think so. Yeah, I think that's that's. One thing I've really noticed is that you develop. When you do like bajillions of designs like we have because we've been in practice for so long you develop a fluency with it that makes it possible for you to talk on like sort of we call it sort of surprise design, when you kind of just get confronted with a plan and you've got to do it on the spot. So, like I was talking to one of my colleagues the other day and they were saying you've done, you know, bajillions of designs over the last two years, say, do you feel like you're getting any? Oh all?
Speaker 2:right. Hang on, mute myself for a second they were like coughing dom's coughing.
Speaker 3:They were saying do you feel like you've got any better at it? And I was like, oh, not really. But then, when I think about it, it's that fluency that allows me now to um live stream a workshop across the world and do the design and talk it through at the same time, you know so it's like and all of that's now starting to happen and be possible because of the technology and the reach, and so it's all. Yeah, yeah, it's interesting, super fun yeah.
Speaker 1:You know, you looked at, as you said, a bajillion floor plans and you yourself being a floor plan freak, was that the right term?
Speaker 3:Yeah, totally yeah, we're all freaks about that, you just know the things to look out for, don't you?
Speaker 1:You sort of get so used to seeing the same old things with a toilet, the patterns you can see a toilet from the kitchen or you can see there's no way to put the TV.
Speaker 3:Like, just like the things that you know. I don't know that. We've seen a lot of things over the last two years and we see a lot of people's work. We see, like you know, so many plans and designs and homes.
Speaker 3:I just feel kind of a little bit disturbed at the level of design quality that I see and like it's a bit confronting, I'm not quite sure how to, I guess, maybe have a bigger impact, because there's no way that we as a team or you know, like it's just no way that you can fix the quantum of problem or the amount of design problems there are in the world.
Speaker 1:So that sort of bothers me, I do.
Speaker 3:I feel a bit every time I think about it I just feel a little bit confronted because I think it's just, I don't know quite what to do about it yet.
Speaker 2:So, maybe I'll figure that out. I don't know what to do about it yet, but I'm going to work this out and I'm going to fix the whole thing.
Speaker 1:It's a trip right now, but I'm going to fix it. I think you really like. You know it's such a huge, big gap between the everyday mum and dad, the normie, and somebody who has the budget to work with an architect. There's such a huge gap in between and there are not a lot of architects of your calibre wanting to address that. So I really think that's absolutely so awesome and I do get that sense. It bothers you so much, but that must just keep you so driven to make a difference.
Speaker 2:Yeah, it's driving you in the background.
Speaker 3:I wonder yeah, it's driving you in the background, I wonder, yeah, I wonder yeah, we did try and release, like, for example, a course, and that's been interesting. So maybe education or maybe it's just YouTube?
Speaker 2:Maybe it's just YouTube, I don't know that you'll ever be able to fix it all only because, I mean, I think you're probably already making a really big difference and I think education is probably the thing. So if you are building and you don't have maybe it's a spec build or maybe it's directly to the builder or whatever and you really don't have the I don't know the knowledge or the ability to have someone on board to make sure it's right, at least you're kind of giving them some insight, even if it's like guidance questions to ask, whatever it is, because I'm the same it infuriates me to see and I think that probably the root of the problem why you won't ever properly fix it is is is capitalism right?
Speaker 2:it's, like you know, building to turn things over and maybe not like it's making it just making it cheaper, and it's like it's so annoying.
Speaker 3:It's so annoying, though, because I always say like it costs the same yeah yeah to put things in the wrong spot, as it does to put in the right spot right, you're still building a kitchen.
Speaker 2:I think it's laziness because they want to keep just like cookie cutter, and that's where it sort of falls down. So it's like you know, let's just replicate it's sold and we made money, why would we do it any different? So there's like they don't think it's broke from their perspective and we can see it's really broke.
Speaker 3:I guess that's what I try and do with the reels is like just, I don't know, shock people enough to get them to go, huh like does it really have to be that way?
Speaker 1:Or? Maybe you know, like, maybe just do it a different way, or think about it a bit You're basically grabbing them by the shoulders and shaking them. Yeah, just like shake them.
Speaker 2:Yeah, no, totally Like smack them around a bit.
Speaker 1:Yeah, I don't know just totally Like smack them around a bit. Yeah, I don't know Just wake up. Yeah, I don't know. You've probably impacted so many people that you could not even imagine just with some of your words of advice there. So I think that Three million apparently. Yeah, that was just one reel on TikTok, exactly.
Speaker 3:Don't even remember what it was about. Yeah, what I was talking about.
Speaker 2:I feel like I'm going to go into your TikTok now tonight when I'm doom scrolling and just like trying to all the way back. Oh God, it's going to be embarrassing.
Speaker 3:Go right back to the like. Ooh, the first ones I have to.
Speaker 1:Now it's going to be in my head I'm going to decide what your next topic is going to be? Does it come from that? Oh, that bothers me so much. I have to talk about it yeah, oh, absolutely. Okay, cool, so like today.
Speaker 3:I was just just before I got on this. I was like I was just walking around outside and I was. I've said the same thing to three clients today, and this is true that interior design is not fashion. If anything, it's anti-fashion. You know, when I just said this to the camera on the street, I'm like you know, the focus is on creating an environment that is going to be beautiful and timeless and functional for the next 20 years of your life, not something that can be easily replaced every two years when you get sick of it, and I would argue, though, that I think fashion's already moving in that direction too.
Speaker 2:You know, I guess it comes back to that sustainability element that people are a lot more conscious of the fact of like where something's made when you buy it.
Speaker 3:Do I love it because I love it, or do I?
Speaker 2:love it because I saw five other people influence, like wearing it or something and you know, obviously things turn around, but I like, I have stuff in my wardrobe, even just recently, that I've pulled out and worn in Milan.
Speaker 1:That is like 10 years old, so I love the rediscover. Yeah, yeah, isn't that great.
Speaker 2:Yeah, because it's like new, but you didn't have to spend any money on it.
Speaker 3:Totally Love that. Yeah, haven't worn it for 10 years. Yeah.
Speaker 2:I do think there's a shift and I think you know interiors and fashion, I think, are quite connected in terms of, I guess, lifestyle and cycle, and the reason why things happen within that industry is often similar influence. And I do think, sustainability is something that's, I guess, being looked at in both areas Well that's a positive way of thinking of it.
Speaker 3:I just I guess actually being in Milan made me think more about sort of the place of fashion and trends in design, and I guess I always think of design as really wanting to make our own designs timeless, because I think of it as a, I think of it as more than 20 years anyway. I think of it like, architecturally, your house will be standing in 100 years, yeah.
Speaker 1:Well, you hope so right.
Speaker 3:Interior-wise, maybe it's a 20-year sort of equation, but you know, I was just perplexed about like so what's the place then of trend? You know, like everyone always, asks me, what are the trends, you see, and I'm like, well, you know, I mean, personally, I think it really has to be something timeless that's presenting as a long-lasting kind of theme. But anyway that I found myself saying this sort of dumb thing to three clients in a row, and I think that's I guess they're just things like that that come up. What were you saying?
Speaker 3:you know, three clients exactly. Oh, the thing about interior design not being fashion not being fashion like because like I was talking to clients and literally three times in one day I was having that same conversation.
Speaker 2:So and that's really something else. Like I think that, um, I guess I might would know that I am a train forecaster, but that doesn't mean that I it's more of an, it's more just observing what is happening and trying to yeah, you know, yeah, where it's going yeah, but my whole take on the whole trends thing, because I'm not a fast fashioner and I don't think that you should be creating an interior or spending a whole heap of money just because it's on trend.
Speaker 2:I don't believe in that at all. I believe it helps people explore what they like and don't like when they are in the moment of doing their interior and they see things and they get great examples, because a lot of people just don't know and I also think that sorry, I've got kids talking in the background.
Speaker 1:It's a kid.
Speaker 2:I've realised that after 3.30. Maybe isn't a good time for me at home doing the podcast on Friday. Yeah, yeah, anyway, yeah, so, uh, with with trends as well, that they're. They're more just like a inspiration point and, um, I don't know, an exploration of what's possible is kind of how.
Speaker 1:I look at it and I would never encourage a client to.
Speaker 2:I guess the bottom line for me is, if you need to love it and it needs to resonate with you and it needs to work in your home and that isn't always the case, and I don't think you can also either just choose a particular trainer, sort of jump on board you need to be like this works for me, this works for me, this works for me and this works for me, but none of these other things do so.
Speaker 3:It's very hard to kind of like you know, follow a formula. You've got to be able to say no to different things Like sometimes our clients will love, like I don't know, 50 images or something and they're all directly contradicting each other. I don't know 50 images or something, and they're all directly contradicting each other. Oh God, that's the worst. So, like I kind of usually, I force people at a certain point I'll say okay, now you get three images.
Speaker 1:Yeah, I do that too. Oh, I like that Go. I actually say five. I need to use that Only at a certain point.
Speaker 3:I usually try and work it out myself. Only at a certain point, only at, but it's a good point because it is confusing and you can. I think, because it becomes overwhelming.
Speaker 2:Well, we see so much now. We didn't used to see as much. Now we see everything. And if you're in that space where you're thinking about your home and you don't. I think it's fear-based and that's the problem. You don't want to make a mistake. So you're like going oh, but I like this and I like this and I like this. So you have to kind of take that away and you go. Don't worry about what you're missing out on.
Speaker 2:Worry about what you love Like what is the thing that you really love and that's what you've got to kind of run towards. You know.
Speaker 1:But I think sometimes people don't know what they love, and so they see what the Joneses are doing and what everyone's doing.
Speaker 3:What's on?
Speaker 1:trend and go. I think that other people say that's good, so I also think it's good.
Speaker 3:Yeah, that's good. So I also think it's good. Yeah, but, um, georgina, I find a good way. I do find one good way to sort that out is we put together like the mood boards and things and we throw in like decoys so like the thing that's like they're gonna say I hate that and then from there you get their people are. They find it easier to say what they hate than what they love, and so that helps us really narrow down on what it is that they don't want Could backfire what they do it's actually a marketing.
Speaker 2:It's an actual, real marketing ploy. So if you've ever worked with agencies before which I've done lots of work with they actually when they do, concepts will usually have there's a term for it. I think I was going to say white elephant, it's something. It's not elephant in the room, but there's a term for it.
Speaker 1:Something to do with an elephant.
Speaker 2:They present one that they really believe the client isn't going to like, so that they lean into the one that they want them to go for. It can backfire.
Speaker 3:I've seen it, but I feel like I feel like, though, we don't ever put anything up that like we wouldn't do if the like, if the client was like oh no, I want a really high contrast interior with, like black. You know, I want it to be really dark. That's fine, it's just has it has to be that, but really well done.
Speaker 3:Yeah so but I, I guess we kind of have in our mind, like we suspect the client is going to go for one, a different one, but yeah, I hope you know your client well enough too, right. And if it ever happened, it actually doesn't bother me because it's not my home but it's more.
Speaker 1:Yeah, we just want a clear direction.
Speaker 2:Yeah, you want to get a yes, yes, yes.
Speaker 3:So we prevent a bit. We call it a provocative process.
Speaker 2:I'm gonna go hang out in your office for a while. You guys have some good conversations. We have all these little terms.
Speaker 1:I'm loving it actually this okay, we experiment a lot.
Speaker 2:That's what you need to do. You need to do like a book with all the different terms and what they mean from your perspective.
Speaker 3:Oh my gosh. Architectural definitions. Yes, it's just going to be a glossary of terms.
Speaker 1:Yep. It's architecture translated to phenomies, phenomies, architectural phenomies. It's serious for normies.
Speaker 3:Architect it's architectural normies. Yeah, sounds like an insult, but it's really not.
Speaker 1:No, really not meant to be. No, no, no, no, yeah, um, can I put you on the spot and ask you a question? Yeah, we've got any designers listening and architects. Can you give us a couple of like, like social media tips?
Speaker 3:um okay, yeah, um sure I'm. It's funny I'm not a specialist. Really well, I don't think of myself as a specialist maybe you've accidentally ended up being a specialist. I've accidentally learned a few things, though well, you know, I was like I found out what asmr meant. Do you know what that? I didn't know what that meant. I didn't know what that means.
Speaker 1:I love a bit of ASMR. I didn't know what ASMR meant. I've got a 12 and 11-year-old. I know what that is.
Speaker 3:Do you know what ASMR means? No, I think my biggest tip would be just start Okay that's cool.
Speaker 3:I would also say start on something like TikTok, because I don't know, look, if you're really young, maybe all your friends are on it, but if you're a bit older, like me, no one you know will be on TikTok. Love that. So it's not embarrassing in the slightest. It's like just this secret experiment. And the other good thing about TikTok is that the feedback loop on TikTok is really fast and really aggressive. So if something does well on TikTok, it's going to really do well on Instagram.
Speaker 1:Yeah, that's so interesting.
Speaker 3:Shorts is a bit different, but whatever. But TikTok, I feel like sometimes we use it as a bit of an experiment dumping ground. So we will put a reel there if we're not quite sure and then see whatever, like the ferocious feedback that comes back. You know I hate you. You're stupid ugly, did you have?
Speaker 1:TikTok, TikTok's really vicious isn't it.
Speaker 3:It's really vicious but it gives you just this really good feedback loop, you know like are you boring or are you capturing someone? Are you getting some traction? That's a great tip, so it's fast yeah, so I think that's what I do, I guess. Also, I don't know if I think social media really is for everyone, is that not?
Speaker 1:what I'm going to say.
Speaker 2:Decide if you need to do it, not everybody needs to I don't know.
Speaker 3:Well, I mean, I do think I don't know like it's been absolutely critical for us, but at some point along the way I don't know exactly when, um, we decided that we really enjoy it and we really commit to it and like it's a huge commitment. Like I don't. I don't sort of see it like that, because I enjoy it and it's fun and I'm like it's new and exciting and all the rest of it, but it's um, it is a huge commitment.
Speaker 2:I'm sure it wouldn't be for everyone, but um, I think it's really hard when you I mean, I know obviously you you've got a business and you've got um a team I think it's really hard when there's one of you, or even two of you, to dedicate the time and obviously you've made it quite a big part of your business but, even in those initial stages you've got to have, like you said, commit to it and do something every week or whatever it is, and have that consistency. I think that's where it's really hard.
Speaker 3:And I think also like look, we struggled for years and years before we before the last say three years, like I'd the last say three years, like I'd been running this business for 15 years. So it's like prior to that we'd really struggled with the sort of style of social media that was around before then. It was like all little pictures of beautiful moments and like honestly. I think it's bullshit. It's kind of it's lies. What you really think it's lies. I think it's bullshit.
Speaker 1:It's kind of it's lies what you really think.
Speaker 3:Lies. I think Well, I think it really is lies.
Speaker 2:It's 100%. Every photo shoot is a lie of some kind.
Speaker 3:It's a lie right, and I've had to get over that. So that's what I think.
Speaker 2:Are you over it, though Deep down.
Speaker 3:No, but I am over it deep down. No, but no, but I am. I've had to get over it because I've had to learn how to have photo shoots of my own work that are more successful. Yeah, and I've had to learn to play the game right, you know that I could I think the problem is the normies think it's real.
Speaker 3:We know it sort of not, and I want to, kind of, I want to be more transparent than that. So. But I have learned a lot along the way. I think I used to be a sort of a reverse snob, like I'd be like this is lies, because I didn't really get it. I didn't understand. I didn't understand anything about all that. Well, okay, so, but we, we struggled for many, many years when we were a smaller team and we had local jobs and I guess in the end I got a bit bored and I kind of I don't know.
Speaker 3:I just really wanted to do things differently.
Speaker 2:I love that. And so that's how it happened.
Speaker 3:So I guess for people who are sort of in a small you know business and it's just themselves, it is very difficult to give it the sort of commitment that it needs.
Speaker 1:And.
Speaker 3:I guess. But TikTok's a good testing ground to see if you can maybe find something that people give a shit about, Like if they actually if it resonates with people.
Speaker 1:Yeah.
Speaker 3:You know, and I would say also, the moment we started talking, like just saying actually what we think and how we feel and like being a bit more honest that's when the fire started.
Speaker 1:Yeah, having an opinion about something, authenticity, actually saying something, not using all these meaning like meaningless architectural lingo.
Speaker 3:Yeah, and just like I don't know. Yeah, I have a sort of have a point of view, have a. You don't have to be like um, contrarian or anything, but just whatever it is, whatever's your thing like. Yeah, I would say, the more honest you are, the more authentic you are, the more likely you are to find your stride Like. The other thing we say in the office is that everyone's got a superpower. It's just, you know, we always try and uncover what people's superpower is when they are working with us and you know, it's fascinating how everyone's different and they have a different superpower. I guess, yeah, for us. Just somewhere along the way, we realised that, yeah, this is really something we want to be serious about. So I don't know.
Speaker 1:It's so great. It's kind of like you've, it's like you're free of all of that other stuff and you can just do what you want to do. Don't worry about what other designers and what other architects I've sort of I'm not really worried about what they think. You know, it's the clients that I want to work with.
Speaker 3:Actually, to be honest, I don't really know. I mean I don't. I mean I've got friends, obviously, in the architecture industry. But yeah, actually that's interesting that you say that I'm not sure what architects and designers really think about what we do.
Speaker 1:Well, I didn't mean to say it like that. I'm not sure You're just doing your own thing and you're not following anyone. You're actually leading the way in this different type of, I guess, essentially marketing it's well, it's all a big experiment, right?
Speaker 3:yeah, I don't know, you don't try.
Speaker 1:If you don't try, you don't know what could happen. So how? Do you split your time between the content versus working on projects. It's a good question um, you know what?
Speaker 3:it's a really good. That's a really good question, because in the beginning it was like we'd do one afternoon of filming a week and one afternoon of sort of scripting and you know ideas and thinking of what we're going to do, sort of planning for it, um, and. But I would say that's got more, it's become more. But the other thing that's happening is, um, so, like I'm doing I probably do, I don't know god like a lot of days of the week I feel like I've got a camera in my face, um, these days in some one way, shape or form. Um, but the other thing that's interesting, that I'm really curious to see how this evolves, is I find that the work and the content is becoming more linked, like I don't know.
Speaker 3:I feel like there's an opportunity to say we do meetings with people wherever they are in the world and we call them workshops, and so the interesting thing is because we can now share the iPad and actually workshop things on a screen together and I'm drawing as we talk it through. The response to that kind of engagement has been really interesting. People just love it. Cool. It is like Mr Squiggle. They can talk through what they want to try and I can draw it for them and we can talk about why it doesn't work or does work or whatever, and then we record these sessions and beam them back across the world. And I've been starting to think it would be interesting to start to cut out clips of those sort of occasions for content.
Speaker 1:Oh yeah.
Speaker 3:You know, and then maybe even live stream certain things. So like, yeah, that's why I was getting more advanced equipment, because we need better quality, yeah, yeah, better quality of everything. So we'll see. Oh, it's so exciting Because that would be so cool if we could actually make the content more directly from the work that we do, because I'm sure a lot of people would like to see how our clients are making a family home out of a houseboat yeah, you know, oh my god, or how how donut house in Sweden is coming along, like you know.
Speaker 3:I think a lot of people would be interested in that oh, I completely, I agree, you know like it's just crazy and interesting.
Speaker 1:So yeah, oh, it's so great, so I don't know I guess you've sort of answered my last question, which was what's next for georgina?
Speaker 2:wilson associates world domination solving the world, getting rid of the terrible design eradicating bad eradicating that time in the world.
Speaker 1:She's on the moon, just small.
Speaker 3:Yeah, we're on the moon and we're acting for the world, so who knows? I don't know. That's why it's fun. It's so fun. Who knows where we'll be in six months or a year? Yeah, but I do want to do more YouTube, so we'll be working on it. Yeah.
Speaker 1:So exciting. Yeah, thank you so much Noreen this has been such a fun discussion. It's so good to know you a little bit.
Speaker 3:I only wish we had a drink, Like it's Friday evening.
Speaker 2:I know we should have.
Speaker 3:We should have had a drink and like I wish we were actually together. Yeah.
Speaker 2:We will do that though We'll catch up.
Speaker 3:We'll probably have you back One day. Yeah, one day. Well, if I'm in Melbourne, I'll let you know. Do we can actually like physically be in the same place.
Speaker 1:Yeah, that would be lovely, that would be amazing.
Speaker 3:Yeah, Then lovely to meet professionals you know it is.
Speaker 2:Oh, it's great to talk to someone who's just very authentic. And yeah, straight talker, that's what we are.
Speaker 1:so, yeah, yeah, it does make it fun, I can sense that you'll like that I hope. So yeah, you can edit out any bits you want?
Speaker 3:Yeah, Sweet Thanks.
Speaker 2:Georgina.
Speaker 3:Anyway, well, have a lovely evening and a.